Skyscape Visualizations : 3D Architecture Rendering & Product Visualization l Interactive Media l Graphic Web Design l Billboard & Brochure Print Media - Cape Town South Africa
3D Architectural Working Process
Please note that the following is a guide and sometimes changes to suit your own workflow. Deadlines or information available from the architect or designers can also influence the workflow and that they only apply to the 3D architectural rendering and animation process, not DVD production or web oriented projects
1. Quoting
- General Marketing Objective
Determining what needs to be accomplished in any given project is dependant on what you are going to be using it for. Our rates vary, whether you need a render of a single for a magazine or newspaper to whether you need a whole animated presentation on DVD.
- Time factor
Every project has some sort of time constraint and we may need to tailor your presentation to suit the time available. The project could alternatively be based on the release of different types of media or spanned across several phases. We found that that it is best to sort out these time frames in the initial stages of production so that we don’t promise what can’t be delivered.
- Pricing
In order to provide you with a detailed breakdown of what is being charged for each component of work, all our prices are kept uniformly. Submissions can then be analyzed in order to subtract or add other components and compare prices. Multiple versions can also be submitted in order to accurately establish what level of service you will need
2. Final Brief
- Architectural Plans & Sketches
The start of the process involves getting the cleaned up CAD drawings (.dwg format) from the architect, with all the information irrelevant to our process, removed. It helps to have the various plans, elevation and cross-section views to be all the same scale to avoid having to align them once in 3D space. If these are as close to the origin as possible (0,0,0 in the CAD application), it also avoids confusion later on
- Design Colours and Finishes
To properly recreate reality, and portray exactly how the final product will look we need to create every surface to perfection. Labeled sample boards from the interior designer are always very useful as we can get a proper look and feel for every surface and texture, but photographs work just as well and of course the more the better. Colour palettes from paint manufacturers can also be used for us to match them as closely as possible.
- Interior Furniture
Your interior designer can supply us with an exact brief of what they would like in the room. We will then match our extensive library of pre-built models to the ones in the brief as closely as possible. This is done merely as a time saver and to meet deadlines, due to the time consuming nature of having to build ever piece of furniture from scratch. If it is however imperative that a specific piece of furniture is needed we can build it. The brief has to be very complete and thorough, as any changes or additions after the initial issue will be charged for by the hour.
A brief of the furniture from a interior designer isn’t a must have though, as we at Skyscape Visualization can use our experienced skills to fill the room with furniture to suite any given theme
- Landscaping
The client will rarely have a final landscaping plan at this early stage of the project. This isn’t a problem as long as we can get a rough indication of where the major landscaping areas are and we will then proceed to use our library of tree’s and shrubs to fill in these areas to create the final image.
- Still Images
If we are only preparing 3D still images, or what is commonly referred to as just "renderings", then you will receive high resolution images that you may pass to your advertising agency or any marketing consultant you use to complete the campaign. Each architectural 3D image can be e-mailed to you or anyone else. If your graphic designer has special needs or rendering size requirements then they are free to call us to arrange them.
- Animated Fly-Through’s
If we are preparing 3D virtual reality animations, or "fly-though" videos, then you have some choices as to how they are delivered, all of which require some degree of "authoring". The original submission would have listed what type of authoring we are doing for you, or you may have another company set to do this..